L’Orient-Le Jour is a leading French-language newspaper in Lebanon, renowned for its comprehensive coverage of local and international news, with a strong emphasis on quality journalism and insightful analysis.
We were asked to manage their 100-year campaign ATL and BTL.
L’ Orient-Le Jour turned a century old and that is quite a milestone. We took this brief and turned it into a story with soul. We created an edit that showcased the timeline of the newspaper, to report the events that the paper has witnessed. Not only that, we transformed this into an outdoor and social campaign that resonated with the Lebanese on an emotional level.
