Château Ksara is Lebanon’s oldest and most famous winery, producing a wide range of award-winning wines that capture the essence of Lebanese terroir and tradition. We took KSARA under our wing, we upgraded labels, launched TVCs to highlight awareness for various wines.
With our summer campaigns, we invited people to create cherished memories with Ksara, making each gathering a meaningful celebration of life’s simple pleasures.
This campaign was created entirely from Chateau Ksara’s corporate slogan (Le Vin Du Liban / The wine of Lebanon). In order to reinforce that Ksara is the first and strongest Lebanese wine, we used the slogan in 3 different languages spoken in Lebanon to reinforce the culture, and vibe of the city.
Ksara - Hold your head up high and your glass higher
This is a campaign that was created produced entirely in house to react to the 2019 revolution that happened in Lebanon to bring back the pride and love for a nation.