50% of consumers are likely to commit to a brand whose logo they recognize. This may well be the effect of logos being the most recognizable of all brand identifiers.

Although there is much more to branding than just having a logo, this particular brand element is a direct window into a company’s culture, mission, vision, values and offerings. It can summarize the business’s purpose, convey a brand promise and stir the right emotions in consumers.

In this article, six experts from top branding agencies share their insights and best practices on developing a logo for a new business – what to look into, how to approach the preparation process and how to create a logo design that resonates with target demographic.